email | (415) 902-8346

  Producer, graphic artist, and production position where over 15 years of experience will add value to a fun, fast-paced environment, while interfacing with vendors and clients.
June, 2007–Present


Production on all levels for this multi-media company:

  Details to follow.

Director of Advertising
January, 1995–November, 2005


Providing marketing leadership, strategy and execution for this high-tech software company, I helped it grow from an unknown California start-up to a multinational leader in digital asset management and networking solutions. Working directly with the CEO, I gave Xinet a professional market presence, helping to win accounts with some of the most recognizable brands in the world, such as Ogilvy & Mather, McCann Erickson, Macy’s, Time, Inc., and Sports Illustrated. I orchestrated an annual $500,000 international advertising and brand recognition program that brought in a worldwide customer base and contributed to a six-fold increase in revenues in successive years. As the marketplace drifted from print to the Web, I gave the company its on-line presence that eventually provided the single most-trackable number of leads. As the founding member of the marketing team, I defined and shaped nearly every aspect of the Xinet marketing program:

  Webmaster: Responsible for the design, layout, management, testing and monitoring of the company Web site, including three unique satellite sites for customers and resellers.

Director of Advertising: Researched, wrote, designed, and placed print and Web advertising. Managed an annual budget of $500,000 with media buying for over 15 domestic magazines and 20 international publications in 8 countries, giving Xinet a worldwide market presence.

Graphic Designer: Created and managed marketing collateral including advertising, brochures, flyers, posters, newsletters, invitations, press packs, sell sheets, folders, presentations, motion graphics (Web advertising), logos, and icons. Ultimately responsible for layout, illustration, photography, and print production.

Marketing Manager: Working with Xinet’s strategic partners I helped define market segments, develop marketing strategies, and identify the optimal media to reach each segment of Xinet’s target audience. Managed in-house and contract designers, photographers, and videographers.

Prepress Production: Utilized prepress and print production skills, including preflighting, proofing and press checks.

Print Buyer: Coordinated bidding and scheduling of printed material with budgets of up to $350,000 annually, providing detailed print specifications to printers and prepress departments.

Multimedia Artist: Developed Flash, Keynote, PowerPoint and other multimedia presentations.

Principal and Lead Designer
November, 2005—Present


Since 1995 I have been the principal designer for Tony Rotundo Design & Photography, working with clients on a wide-range of projects. These projects, some of which overlapped my work at Xinet, Inc. (1995–2005), are now my main focus. I recently completed design and production work for The North Face retail clothing store, and a corporate identity project for J. Cinti Designs, an interior design firm. This past fall and winter I photographed amateur wrestling matches around the United States.

  tnfThe North Face, Inc.: Created marketing and sales collateral, including large-scale, in-store wall displays. My QuarkXPress production expertise was used to produce a 300-page master catalog delivered to all regional stores worldwide.

J. Cinti Designs: Developed identity and business collateral for this independent interior design firm (Web site in progress).

Tales of the Yak Travel: Designed this travel business Web site (in progress).

Jane Klaus, EA: Design and produce newsletters for this successful San Jose accountant.

Tech-Fall.com: Senior photographer and graphics specialist for this sports photography Web site helping to triple traffic for two consecutive years.

tnfLiz Tilley Design: Created the corporate identity and Web site for a small, independent milliner helping her to reach a national audience for her products.

Clients also include: Berkeley East Bay Humane Society, Open Paw, Future Women Leaders, Fuse Bar, Berkeley High School Wrestling, All Access Sports, Clarence High School Wrestling, Jon Vesper Family Benefit Fund, Windels Photography

Creative Services Specialist

January, 1993-January, 1995
Designed and wrote marketing collateral including direct mail, packaging, and print advertising, helping to gain an exclusive contract to supply 3000 FAA inspectors with aviation regulatory data.

•  Strategized market position for migrating customers from microfiche to CD-ROM, shipping the first U.S. Aviation Regulatory Library on CD-ROM in the United States.

Wrote, designed and produced quarterly newsletter sent to over 7,000 customers.

Learned complex product line and created a cohesive, modern corporate image for the leading provider for aviation maintenance, regulatory and compliance information products.

Senior Project Coordinator
August, 1990 - June, 1992
  Independently created and coordinated effective direct mail campaigns and advertising projects for this third-party insurance administrator:
  Created 70 unique direct mail projects, maintaining a response rate of over 6.5 percent.

Developed marketing approach, concept, and copy, working closely with the art department.

Managed all aspects of job development, from initial planning through production.


State University of New York at Buffalo
BA Communication, 1989
Minor degree: Psychology
Concentration: Public Relations and Advertising
Oakland, CA

My work includes sports, weddings, travel, nature, products, headshots, and corporate events. I specialize in amateur wrestling photography and have been published in all major amateur wrestling magazines and Web sites.

Head Wrestling Coach
November, 1999–March, 2005
  I enjoy teaching and giving back to the sport of wrestling through coaching. In addition to the rewards of helping develop young athletes, coaching has also called upon my management and organizational skills.    

  Adobe: Creative Suites (Photoshop, Illustrator, InDesign, ImageReady), Acrobat, Lightroom, Dreamweaver, Flash (limited), Fireworks (limited)
Apple: Keynote, QuickTime, Aperture, iPhoto, iMovie, iDVD
Microsoft: Word, Excel, PowerPoint
QuarkXPress, OmniGraffle, JAlbum, Photo Mechanic
Portfolio and references available upon request.

© 2006 Tony Rotundo Photogaphy. All content and images are the exclusive property of Tony Rotundo.